Digital Marketing that actually works in the real market. Not what sounds good in a course.
Full-stack digital marketing built for Chennai's market — SEO, GEO, AEO, paid ads, content, social, email, automation, and real client acquisition. Phase 0 mindset training included. Real client project at the end.
Outcomes
What you'll be able to do
- ✓Run profitable Google & Meta ad campaigns
- ✓Rank on Google AND inside ChatGPT/Perplexity (GEO/AEO)
- ✓Build full content + email automation systems
- ✓Pitch and acquire real clients confidently
- ✓Present a live client project in your portfolio
Tools you'll master
Every major AI tool. Hands-on. From day one.
You won't just hear about these tools in a slide. You'll use them on real briefs.
ChatGPT
Content strategy, copy, campaign briefs
Google Gemini
Search intent research, GEO optimisation
Claude
Long-form content, brand voice, strategy docs
Perplexity
AI answer engine optimisation (AEO)
Jasper AI
Ad copy and email sequence writing
Surfer SEO
On-page SEO + AI content optimisation
SemRush
Keyword research + competitor intelligence
Meta Ads Manager
Facebook & Instagram ad campaigns
Google Ads
Search, display, YouTube campaigns
HubSpot
CRM + email automation
Mailchimp
Email marketing + automation
Canva AI
Social creatives + AI image generation
Zapier
No-code automation between tools
Notion AI
Content planning + team documentation
Before any tool is touched — 2 weeks of mindset training.
Every student starts with Phase 0: how to handle client pushback, how to price yourself, how to execute under pressure. Not theory. Real scenarios. This is what changes your first interview.
What you'll learn
45-day curriculum. Real tools. Real briefs.
Digital Marketing Foundations + Phase 0
- Marketing funnel fundamentals
- Buyer psychology
- How digital channels connect
- Phase 0 mindset work
- Goal setting for marketers
- Client communication basics
SEO + GEO + AEO (the full search stack)
- On-page & technical SEO
- Keyword research (SemRush, Ahrefs)
- AIGEO — ranking inside ChatGPT
- AIAEO — ranking inside Perplexity
- Google Business Profile
- Local SEO for Chennai businesses
- First independent SEO audit
Content Marketing + AI Writing
- Content strategy frameworks
- AIChatGPT for campaign briefs
- AIClaude for long-form content
- AIJasper for ad copy
- Blog + LinkedIn + email content
- Building a content calendar
Google Ads + Meta Ads
- Google Search & Display
- YouTube ad fundamentals
- Meta Business Manager setup
- Facebook + Instagram campaigns
- Retargeting + lookalike audiences
- Campaign optimisation
- AIAI-powered creative testing
Email Marketing + Automation
- Email list building
- Mailchimp + HubSpot workflows
- Drip sequences + nurture campaigns
- AIAI-personalised email copy
- AIZapier automations
- Open rate + CTR optimisation
Social Media Strategy + Analytics
- Instagram, LinkedIn, YouTube strategy
- Organic growth frameworks
- AIAI content scheduling tools
- Google Analytics 4
- Meta Insights + reporting
- Client dashboard building
Real Client Project + Portfolio
- Live client onboarding session
- Full strategy delivery
- Presentation to panel
- Portfolio case study
- Freelance profile setup
- IAMONIN Growth Lab Certificate
What you leave with
Growth Lab Delivery
After 45 days, you present a complete digital marketing strategy to a real client and a review panel.
- ✓Live campaign report (real data, real client)
- ✓Full content + email automation set up and running
- ✓SEO audit + GEO/AEO implementation documented
- ✓Portfolio case study ready immediately
- ✓Freelance profiles live on LinkedIn + marketplaces
- ✓IAMONIN Growth Lab Certificate
Who this is for
Honest fit check.
This is for you if
- ✓Fresher who doesn't want to spend months job-hunting with a forgettable certificate
- ✓Career switcher moving into digital marketing with real work to show
- ✓Freelancer who knows the work but struggles with clients, pitching, and pricing
- ✓Entrepreneur or business owner who wants to run digital marketing properly
Not for you if
- ✕You want a recorded course to watch at 1.5× speed
- ✕You want a batch of 100+ people where nobody knows your name
- ✕You're not ready for direct feedback from clients and Vicky
- ✕You want a placement guarantee — we offer something better: real work