Sales isn't a personality trait. It's a system. And the only institute in Chennai teaching it.
The only dedicated sales and business development program in Chennai's digital marketing space. Learn to find clients, pitch them, close them, and keep them — with buyer psychology, proposal frameworks, and AI-powered outreach tools.
Outcomes
What you'll be able to do
- ✓Find and qualify the right clients consistently
- ✓Cold outreach that actually gets replies
- ✓Run discovery calls and pitch confidently
- ✓Write proposals that win and contracts that protect you
- ✓Build a client pipeline that doesn't dry up
Tools you'll master
Sales + AI. The combination Chennai hasn't seen yet.
Every tool is used in live exercises — not just mentioned in slides.
ChatGPT
Cold emails, proposals, objection scripts
Claude
Discovery call prep, client research
Apollo.io
Lead database + AI prospect filtering
LinkedIn Sales Nav
B2B prospecting + outreach
HubSpot CRM
Pipeline + follow-up automation
Lemlist
AI-personalised cold email sequences
Loom
Video proposals + async comms
Notion AI
Proposal templates + CRM docs
Zapier
Automated lead capture + CRM entry
Google Workspace
Proposals, decks, contracts
Before any tool is touched — 2 weeks of mindset training.
Every student starts with Phase 0: how to handle client pushback, how to price yourself, how to execute under pressure. Not theory. Real scenarios. This is what changes your first interview.
What you'll learn
30-day Sales curriculum. No fluff. All real.
Sales Mindset + Buyer Psychology (Phase 0)
- Why salespeople fail
- Buyer psychology frameworks
- Fear of rejection — reframed
- Phase 0 mindset work
- How decisions are really made
- Value vs. price positioning
Prospecting + Cold Outreach
- ICP building
- Apollo, LinkedIn lead sourcing
- AIChatGPT for cold email copy
- AILemlist AI personalisation
- LinkedIn DM strategy
- WhatsApp outreach for India
- First 20 cold emails sent live
Discovery Calls + Pitching
- Discovery call framework
- Needs analysis (SPIN)
- AIClaude for call prep
- Objection handling: price, timing, authority
- Live pitch roleplay (recorded)
- Loom async proposals
Proposals + Closing + Contracts
- Proposal structure that wins
- Project vs. retainer vs. day rate
- Closing without pressure
- Contract basics for freelancers
- AIAI-generated proposal templates
- Negotiation fundamentals
- Real proposal: submitted to a real prospect
Client Retention + Pipeline Building
- Onboarding new clients
- Managing expectations
- Upselling + cross-selling
- AIHubSpot pipeline automation
- Referral systems
- Monthly client reporting
- Scale Lab certificate + portfolio
What you leave with
Scale Lab Delivery
You end with a real pitch submitted to a real prospect — not a roleplay.
- ✓A working outreach system (templates, sequences, CRM)
- ✓A real proposal sent to a real prospect
- ✓Recorded pitch session with written feedback
- ✓CRM pipeline live in HubSpot or Notion
- ✓Contract template ready to use
- ✓IAMONIN Scale Lab Certificate
Who this is for
Honest fit check.
This is for you if
- ✓Freelancers who are good at the work but can't get clients or charge properly
- ✓Digital marketers who need to learn how to pitch their services
- ✓Entrepreneurs managing a sales team or handling their own BD
- ✓Fresh graduates entering sales or account management roles
Not for you if
- ✕Pure theory seekers — every module has a live exercise
- ✕Those not ready to cold-call or cold-email during the program
- ✕Those wanting a large batch with no individual attention